Cut Colds Short by up to 3 Days

How Sambucol™ Black Elderberry Cold & Flu Cuts Colds Short by up to 3 Days

Colds are an all-too-common part of everyday life, often arriving at the most inconvenient times. While rest and fluids remain important, many people also look for supportive options that may help them feel better sooner.

Sambucol™ Black Elderberry Cold & Flu liquid is a complementary medicine that has been clinically researched in relation to common cold symptoms. Results from this study show it reduces the duration and severity of cold symptoms, offering a supportive option when taken at the first sign of illness.

The benefit of ‘cutting a cold short by up to 3 days’ comes directly from clinical research findings comparing Sambucol™ Cold & Flu liquid to placebo.

The ‘3-day’ reference comes from a double-blind, randomised, placebo-controlled clinical study conducted in healthy adults aged 18–70. Participants began taking the product at the first sign of cold symptoms.

In this study, the median duration of cold symptoms was 5 days in the Sambucol™ group compared with 8 days in the placebo group, a difference of up to 3 days.

The study included 465 healthy Australian adults and used a randomised, double-blind, placebo-controlled design, which is considered the gold standard for clinical research.

Participants took 15 mL of Sambucol™ four times daily from the onset of symptoms until resolution. The primary outcome measured was the duration of cold symptoms, which was reduced by up to 3 days compared with placebo.

In addition to duration, researchers also assessed symptom severity, which was also reduced in the Sambucol group, compared to placebo.

Symptom severity was assessed using the WURSS-21 (Wisconsin Upper Respiratory Symptom Survey), a validated questionnaire widely used in clinical research on upper respiratory tract infections.

The WURSS-21 captures a range of common cold symptoms, including runny nose, cough, chest congestion, sore throat, and how these symptoms affect daily activities and wellbeing.

In the study, participants taking Sambucol™ Cold & Flu liquid reported a reduction in symptom severity scores compared with the placebo group. Measures relating to quality of life and daily functioning were also lower in the Sambucol group, indicating a reduced impact of symptoms during the cold episode.

Sambucol™ Black Elderberry Cold & Flu liquid is a complementary medicine formulated with Sambucus nigra (Black Elderberry). Each 15 mL dose contains the equivalent of 5.7 g of Sambucus nigra (Black Elderberry) fresh fruit juice.

For best use,Sambucol™Black Elderberry Cold & Flu liquid should be taken at the first sign of cold symptoms. In the clinical study, participants took 15 mL four times daily until symptoms fully resolved. Starting early was an important part of the study protocol, as timing of use may influence outcomes. Always follow the directions on the product label and use only as directed.

Typical symptoms may include a runny nose, sore throat, cough, nasal congestion, Adults generally experience around 2–4 colds per year on average. Most colds resolve within 7–10 days, although the intensity and duration of symptoms can vary from person to person.

If your symptoms worsen or do not improve, it is important to consult a healthcare professional for further advice. Seek medical attention if you experience a high fever, difficulty breathing, or if symptoms persist. Sambucol™ is not intended to replace medical treatment or professional healthcare advice.

• Sambucol™Black Elderberry Cold & Flu liquid is a clinically researched Black Elderberry complementary medicine
• In a randomised, double-blind, placebo-controlled study, participants taking Sambucol™Black Elderberry Cold & Flu liquid by up to 3 days compared to those taking placebo
• The severity of cold symptoms was also reduced
• Best taken at the first sign of cold symptoms, 15 mL four times daily
• Always read the label and follow directions. If symptoms persist, see your healthcare professional